The Power of Social Media

By Dekobye Bibb-White

If you’re a Michiganian, you are fully aware of Saturday’s college football game between crosstown rivals Michigan and Michigan State University. The final 10 seconds left Wolverine fans stunned, confused, and disgusted. In fact, many of the fans in The Big House are still trying to recover.

One Michigan fan named Scott Edwards, who just happens to teach at Pierce Middle School, experienced the energy of the game up close.

“I’ve been a Michigan fan for over 35 years. As a very young child,  I first fell in love with their helmets and colors…then it was Bo Schembechler! Loved him!   I graduated from Michigan in 2000 and got my Masters Degree in 2006,” said Edwards.

At the Michigan Stadium, the energy of the fans was thunderous.

“The game was great! The energy and excitement was out of control for both team’s fans! There was a lot of fun trash talk and people shouting “GO BLUE” or “go green!” It was pretty hype!,” said Edwards.

At the end of the game, Michigan fans were no longer excited.

“I was pretty stunned as was everybody! It happened so fast, I didn’t know what to think or feel. It was really surreal!,” said Edwards.

For Michigan fans, the unexpectable happened. The snap went wrong and the football went flying.   Jalen Watts-Jackson grabbed it and ran it into the endzone. With his grab, he pulled off No. 7 Michigan State beating No. 12 Michigan 27-23.

Despite feeling crushed himself, Scott Edwards managed to capture the heartbrokenness of a fellow Wolverine on video and posted it onto his facebook, twitter, and instagram.  The man is on the ground literally sobbing.

In the post, Scott wrote “Although I’m feeling hurt and a lil salty, I’m not nearly as bad as homeboy that was next to me in the stadium! Lol.”

Scott was really just shocked at the reaction of the fan and said,” It made me laugh because he was so broken up over just a game so I thought I would post it so my friends could enjoy it as well.”

Then it happened. Within 48 hours, the video reached 2 Million + views on his Facebook page alone.

“ When I saw the video going well into the thousands and ESPN contacted me I knew it was going to be BIG.”

So far the video has been on ESPN, CBS in the morning, and various blogs and sports sites.

“I just thought I was posting a video so my friends could have a laugh and move on. It’s taken a life of its own, which I never expected,” said Scott when asked about his moment of fame.

This is a perfect case of the power of social media, from Facebook to ESPN in a matter of hours. The video is available to be seen at https://www.youtube.com/watch?v=DgiM_ypFsRQ.

“I’ve always known that social media can be powerful, but being in the middle of a video going viral is crazy! It’s overwhelming and a little intimidating just how fast it can blow up! Social media is definitely something people need to respect and use with great care!,” said Edwards.

Scott also wanted to say he is disappointed in the outcome but still has high hopes in the Wolverines to bounce back and regroup against the rest of their tough schedule, also Go BLUE!

Scott Edwards with his friends Rochelle Noelle and Richard Bachelor before the big game.  Rochelle said, "This is me and Richard with Scott yesterday before he became an internet sensation today with his inconsolable Michigan fan video. Over 1.5 million views and counting. ESPN today, CBS tomorrow! Try not to forget us little people, ok?"
Scott Edwards with his friends Rochelle Noelle and Richard Bachelor before the big game. Rochelle said, “This is me and Richard with Scott yesterday before he became an internet sensation today with his inconsolable Michigan fan video. Over 1.5 million views and counting. ESPN today, CBS tomorrow! Try not to forget us little people, ok?”

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